Did that headline make you look twice? Did you want to click on it?

Yeah, snake oil sales language of the 1st water. It’s identical to the current “belly fat” online ad campaign that seems to be everywhere from CIO Magazine to TMZ … and about as likely to be (a) real or (b) effective.

Here’s the rule on health care information – on the web, on the phone (with friends and/or family), on the street – if it doesn’t come from a recognized expert, it’s likely a load of hooey.

Who’s a recognized expert?

  • a scientist doing research on the disease/condition
  • a doctor who treats people with the disease/condition
  • a nurse or nurse-practitioner ditto
  • a patient who has or has had the disease/condition
  • a caregiver who has cared for someone with the disease/condition

Even if the person you’re talking to is in that group, apply both due diligence (fact check!) and caveat emptor (only guarantee in health care is that there are no guarantees in health care).

Or maybe it should be click-at emptor?

Whichever, wherever, consider the source. Check facts. Make a choice, and surrender to the process. Don’t be a meat puppet, but also don’t fall prey to Shiny Object Syndrome…

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