Wow, what a day Friday, Oct. 30, 2009 was!

I wanted “Cancer for Christmas” on the Amazon Bestseller list as the perfect close-out to Breast Cancer Awareness month.

I planned. I strategized. I executed.

Here are the results, in living color:

C4C laps Lance!

Here are the stats on the book, also in living color:

#4 in its category on Amazon - BESTSELLER!
#4 in its category on Amazon - BESTSELLER!

Thanks for this go to a huge number of people, but the biggest players are Mary Foley, who shared the plan with her honkin’ huge mailing list; Shela Dean, who showed me “the way”; the book’s fans on Facebook, who shared the push; and a host of Twitter-ific folks, including Alicia Staley, Mary Fender, and Chris Brogan.

What. A. RIDE!

Casey Laps Lance Armstrong – on 😉
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