Feb
13

Pink-icide: The Musical!

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OK, the post title is total hyperbole.

But don’t you think that the non-profit fist-fight that Komen has become deserves at least a song or two, if not a full treatment by the  “The Book of Mormon” boys Matt Stone and Trey Parker?

Maybe a musical episode on South Park? (Seriously, I can’t wait to see what Nancy Brinker looks like standing next to Cartman.)

Now that the furor has subsided, I have to say two things:

susan g komen race for the profits

(c) bellesouthblogs.com

#1: Komen is not about ending breast cancer, it’s about continuing Pink Ribbon Culture.

I wrote about the dust-up from a branding perspective on brandchannel.com, and most of what I have to say is included there. Komen shifted from grassroots to corporate entity when it became successful enough to feel like it needed to unleash the legal hounds to protect “pink” and “for the cure” from use by other non-profits and causes. #fail.

#2: Sorry, kids, but we told you so a while ago.

Gayle Sulik in “Pink Ribbon Blues”, KomenWatch, Lawsuits for the Cure – many of us have been asking “WTF, Komen?” for a while now. We have something like an answer after the Komen/Karen Handel fiasco: they’re not interested in the mission any more, they’re all about the Komen brand.

If you’re looking to spend some money on a good cause, forget buying pink gear. Write a check to the Canary Foundation or the Cancer Research Institute. Your dollars have a higher degree of likelihood to go to research, not legal expenses.

 

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Categories : Cancer, e-patients, News
  • BlondeAmbition

    Reading this, I couldn’t help but notice the parallels between Komen’s reactions and responses during the Handel/Planned Parenthood fiasco (and all that followed) and the recent government shutdown, led by Ted Cruz.

    It shouldn’t come as a surprise to anyone that Brinker is in a pink bed with the GOP … hard to know where one ends and the other begins. But it explains A LOT!

  • http://www.mightycasey.com/ MightyCasey

    Texas has much to answer for, doesn’t it? The conflation of health and politics can leave both on life support if the political goal isn’t actually health, but control of people’s lives.