Archive for News
Pink-icide: The Musical!
Posted by: | CommentsOK, the post title is total hyperbole.
But don’t you think that the non-profit fist-fight that Komen has become deserves at least a song or two, if not a full treatment by the “The Book of Mormon” boys Matt Stone and Trey Parker?
Maybe a musical episode on South Park? (Seriously, I can’t wait to see what Nancy Brinker looks like standing next to Cartman.)
Now that the furor has subsided, I have to say two things:
(c) bellesouthblogs.com
#1: Komen is not about ending breast cancer, it’s about continuing Pink Ribbon Culture.
I wrote about the dust-up from a branding perspective on brandchannel.com, and most of what I have to say is included there. Komen shifted from grassroots to corporate entity when it became successful enough to feel like it needed to unleash the legal hounds to protect “pink” and “for the cure” from use by other non-profits and causes. #fail.
#2: Sorry, kids, but we told you so a while ago.
Gayle Sulik in “Pink Ribbon Blues”, KomenWatch, Lawsuits for the Cure – many of us have been asking “WTF, Komen?” for a while now. We have something like an answer after the Komen/Karen Handel fiasco: they’re not interested in the mission any more, they’re all about the Komen brand.
If you’re looking to spend some money on a good cause, forget buying pink gear. Write a check to the Canary Foundation or the Cancer Research Institute. Your dollars have a higher degree of likelihood to go to research, not legal expenses.
Paula Deen + Diabetes = Missed Opportunity
Posted by: | CommentsPaula Deen did what every middle-aged woman who’s just been diagnosed with diabetes does: she went on the Today Show to announce that she’d still be cooking with plenty of butter, salt, and sugar. She’d just be practicing moderation.
Yeah, I’m kidding. About the Everywoman part, but not about the rest of it.

Photo credit: AP
To top it off, the Butter/Salt/Sugar Queen is also going to shill for Novo Nordisk, the maker of diabetes treatment medications.
There are so many things wrong with this picture, and this message, I honestly don’t know where to begin … but here goes.
After spending almost 30 years making and pushing foods that are literally gateway drugs to the insulin-dependency rehab zone, the Butter/Salt/Sugar Queen is now in the club herself. What a great chance for her to make a difference in the lives of the women she influences, and the families they prepare meals for.
But no. It’s ever so much more fun to push even more high fat/salt/sugar recipes … and the insulin to go with ‘em!
The diabetes epidemic in the US – and elsewhere in the developed world – started in the Wretched Excess ’80s, when restaurants took a page from the drive-thru playbook and started to super-size their portions. I remember the first time I noticed this, in a restaurant in the Washington DC suburbs that, among other things, served a heaping platter of cinnamon-butter rolls – huge things – as the bread basket. The portions for the entire menu were lucullan (look it up) taken to an extreme.
I fell for the con myself over the years, and have the GAS (Giant Ass Syndrome) to prove it. Luckily I’ve escaped the diabetes dx, and I work hard to make sure I keep it that way.
Humans are hard-wired to survive, like any other animal. The problem is that we’re Cro Magnons with smart phones and access to unlimited food options if we’re in a 1st-world country, and if we have any money at all. Even if we don’t have a lot of money, we can still buy all kinds of cheap food … that’s full of fat/salt/sugar, with little nutritional value at all. Sure tastes good and fills us up, though!
So if we’re surrounded by food, our reptilian hind-brains will say “Eat. It. ALL.” If it’s chock full of fat, salt, and sugar, and we eat it all, all the time, what do you think happens?
I recommend you ask Paula Deen. Who is now positioning herself as an “entertainer”, not someone that a person should pay attention to as a food expert.
I call bullshit, Paula. You’ve made a fortune inviting people to do as you do, and literally giving them step-by-step recipes for how to do exactly that. And now you’ll continue to push the fat, the salt, and the sugar out of one side of your mouth, while out of the other side you’re shilling for Novo Nordisk’s Diabetes in a New Light campaign?
Lying bullshit.
My food-porn crush Anthony Bourdain seems to agree in a conversation with Eater.com where he said, “When your signature dish is hamburger in between a doughnut, and you’ve been cheerfully selling this stuff knowing all along that you’ve got Type 2 diabetes… it’s in bad taste if nothing else.”
Werd, sir. Werd.
Calling all cancer warriors!
Posted by: | CommentsThere’s a wave building far out in the virtual sea. One that will drown out all other voices but those of 1 million cancer warriors marching on the National Mall in Washington DC on Sunday, June 3, 2012.
It’s an election year, kids. Let’s make enough noise to drown out what Calvin Trillin calls “the Sabbath Gasbags”, and get attention for our cause – one that touches every single American life in one way or another: cancer.
Let’s end it. Let’s put an end to death by cancer.
Here’s how to get on board the bus:
- Contact me
- Tell me how many warriors are in your group
- Plan on being in Richmond by Saturday, June 2 so you can ride to DC with us on the Team Plaid Warrior Express, or
- Meet us in DC on Sunday morning at our Early Detection Rally Roundup and join us as we storm the National Mall
The warriors who have kicked off this effort are:
Donna Guinn Kaufman, head weapon-wielder at Kill the Beast who became a cancer warrior when diagnosed with breast cancer, while pregnant, a little over five years ago
Jennifer Salmon Melton, author of Pink Sky at Night, a remembrance of her father’s battle with lung cancer
and also on board to help make the Warrior Wave bigger than anything Washington has ever seen is Jennifer Stauss Windrum, the leading light of WTF Lung Cancer, who you’ve heard me sing out about here before.
You on the bus? You better be!
COME ON!!!
DNA: it’s not just for cop shows any more
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“It’s in my DNA.”
You hear people say that all the time about something they love to do, a passion, an attitude.
There are things that actually are in your DNA that could save you money, and even save your life. Those things are the P-450 enzymes CYP-2C19, CYP-2C6, CYP-2D9 - pay attention, there’ll be a test later – which can predict your response to a wide array of drugs. Statins, blood thinners, anti-anxiety meds, anti-fungals, anti-depressants, antihistamines, beta blockers, and more – in all, about 50% of the pharmaceutical menu.
So why isn’t this being offered at every doctor’s office and pharmacy throughout the land?
I’ve asked this question in arenas as diverse as women’s health events and healthcare industry conferences, and have gotten a combination of responses:
- Really?
- Physicians don’t know enough about it.
- Patients don’t know about it.
- Does insurance cover it?
The answers to those, in order:
- Yes.
- Here’s a link.
- Here’s another link.
- Yes.
On the insurance question: even if you don’t have insurance, the test itself only costs about $400. And you only have to have it done once. Unless you wind up in a Fukushima-level radiation accident or have massive radiation treatment for cancer.
A question: why isn’t pharma, which is so good at saying “ask your doctor about [insert name-brand drug here],” trumpeting DNA drug-response testing? That approach wouldn’t impact their bottom line negatively, even if it works out that some patients need less of the standard dosage of a drug. Because there will be plenty of cases where the standard dose of that same drug won’t be enough for someone else.
Another question: why aren’t health insurers pushing this? They can save money with wider use of DNA drug-response testing, because over- and under-medicating leads to poor outcomes. If you get more of a blood thinning drug than you need, that could have dire consequences. As could not getting enough of the same drug. The right dose, right from the start, saves money that would have to be spent on hospitalizations due to the wrong dosage.
Doctors do know about DNA drug-response testing, but it’s not on the standard order set. Yet. It needs to be, if only to ensure better outcomes. Which is the whole point of healthcare, isn’t it?
There are a number of companies offering DNA drug-response testing, more than enough to make testing available to anyone who wants it. There’s one that’s headquartered right down the road from me: Genetworx.
If you’re a doctor or nurse practitioner, start telling your patients about it, and keep test kits in your office.
If you’re a pharmacist, stock test kits and reach out to the doctors you fill prescriptions for to tell them the tests are available at your pharmacy.
If you’re a health plan/benefits administrator, let everyone you cover know that testing is available, and encourage the providers – doctors, nurse practitioners, pharmacists – on your list to start using DNA drug-response testing as a must-do step when they’re prescribing a new drug for someone you cover.
It seems really simple to me. Doesn’t it seem simple to you?
That logic thing. It’s in my DNA.
Retail healthcare. At Walmart. The pluses and minuses.
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Image credit: Walmart
Walmart is going into the healthcare business.
This is notable for a number of reasons:
- 8¢ of every dollar spent in retail in the US is spent at Walmart
- It’s the largest employer in the US
- It’s the largest retailer in the US
Those stats add up to a behemoth. If Walmart enters an industry vertical as a competitor, it says they’ve run the numbers, and it makes revenue sense.
While listening to Morning Edition on NPR this morning, I hung on every word of the piece that revealed that Walmart was planning on putting clinics in their stores. Even Walmart has been hit by the downturn in the economy, so they likely see healthcare as an additional draw – get someone in the store for a doctor’s appointment, and sell them some groceries and housewares while they’re there.
Here’s why this could be a great idea:
- Access. You don’t have to make an appointment, you can just walk in. And you’re getting care in a place that you’re likely visiting anyway, given Walmart’s ubiquity.
- Cost. We all see what Walmartization has done to retail pricing in most of the retail sector. Walmart entering the healthcare vertical will put downward pressure on primary care pricing.
- Quality. Walmart is known for cheap and plentiful. Those are not the key words for good outcomes in healthcare.
- Doctor-patient relationship(s). This effort could turn in to a trip in the way-back machine to the bad old days of the early HMOs, when “doctor, doctor, who’s my doctor?” felt like a bad game of musical chairs.
I’m going to watch closely to see how this story plays out. It’s already getting interesting – Walmart’s Senior VP & President of US Health & Wellness John Agwunobi M.D. issued a statement at 2:52pm Eastern today (11-9-11) saying that “The RFI statement of intent is overwritten and incorrect. We are not building a national, integrated, low-cost primary care health care platform.”
Well, John, then what the H-E-double-hockey-stix ARE you building? And who will come?
Will you? I really would like to know.
Comments open. WIDE open. Please share!




I spent a day last week at Rutgers University in the company of some heavy hitters in mobile healthcare. I’ll be posting a full report soon on
The concept of mobile health and mobile medicine is enticing. “There’s an app for that” when applied to managing a chronic condition like diabetes, or navigating cancer treatment, sounds like real 21st century healthcare, doesn’t it?
Let’s not be turkeys this Thanksgiving.





