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Paula Deen + Diabetes = Missed Opportunity
Posted by: | CommentsPaula Deen did what every middle-aged woman who’s just been diagnosed with diabetes does: she went on the Today Show to announce that she’d still be cooking with plenty of butter, salt, and sugar. She’d just be practicing moderation.
Yeah, I’m kidding. About the Everywoman part, but not about the rest of it.

Photo credit: AP
To top it off, the Butter/Salt/Sugar Queen is also going to shill for Novo Nordisk, the maker of diabetes treatment medications.
There are so many things wrong with this picture, and this message, I honestly don’t know where to begin … but here goes.
After spending almost 30 years making and pushing foods that are literally gateway drugs to the insulin-dependency rehab zone, the Butter/Salt/Sugar Queen is now in the club herself. What a great chance for her to make a difference in the lives of the women she influences, and the families they prepare meals for.
But no. It’s ever so much more fun to push even more high fat/salt/sugar recipes … and the insulin to go with ‘em!
The diabetes epidemic in the US – and elsewhere in the developed world – started in the Wretched Excess ’80s, when restaurants took a page from the drive-thru playbook and started to super-size their portions. I remember the first time I noticed this, in a restaurant in the Washington DC suburbs that, among other things, served a heaping platter of cinnamon-butter rolls – huge things – as the bread basket. The portions for the entire menu were lucullan (look it up) taken to an extreme.
I fell for the con myself over the years, and have the GAS (Giant Ass Syndrome) to prove it. Luckily I’ve escaped the diabetes dx, and I work hard to make sure I keep it that way.
Humans are hard-wired to survive, like any other animal. The problem is that we’re Cro Magnons with smart phones and access to unlimited food options if we’re in a 1st-world country, and if we have any money at all. Even if we don’t have a lot of money, we can still buy all kinds of cheap food … that’s full of fat/salt/sugar, with little nutritional value at all. Sure tastes good and fills us up, though!
So if we’re surrounded by food, our reptilian hind-brains will say “Eat. It. ALL.” If it’s chock full of fat, salt, and sugar, and we eat it all, all the time, what do you think happens?
I recommend you ask Paula Deen. Who is now positioning herself as an “entertainer”, not someone that a person should pay attention to as a food expert.
I call bullshit, Paula. You’ve made a fortune inviting people to do as you do, and literally giving them step-by-step recipes for how to do exactly that. And now you’ll continue to push the fat, the salt, and the sugar out of one side of your mouth, while out of the other side you’re shilling for Novo Nordisk’s Diabetes in a New Light campaign?
Lying bullshit.
My food-porn crush Anthony Bourdain seems to agree in a conversation with Eater.com where he said, “When your signature dish is hamburger in between a doughnut, and you’ve been cheerfully selling this stuff knowing all along that you’ve got Type 2 diabetes… it’s in bad taste if nothing else.”
Werd, sir. Werd.
Calling all cancer warriors!
Posted by: | CommentsThere’s a wave building far out in the virtual sea. One that will drown out all other voices but those of 1 million cancer warriors marching on the National Mall in Washington DC on Sunday, June 3, 2012.
It’s an election year, kids. Let’s make enough noise to drown out what Calvin Trillin calls “the Sabbath Gasbags”, and get attention for our cause – one that touches every single American life in one way or another: cancer.
Let’s end it. Let’s put an end to death by cancer.
Here’s how to get on board the bus:
- Contact me
- Tell me how many warriors are in your group
- Plan on being in Richmond by Saturday, June 2 so you can ride to DC with us on the Team Plaid Warrior Express, or
- Meet us in DC on Sunday morning at our Early Detection Rally Roundup and join us as we storm the National Mall
The warriors who have kicked off this effort are:
Donna Guinn Kaufman, head weapon-wielder at Kill the Beast who became a cancer warrior when diagnosed with breast cancer, while pregnant, a little over five years ago
Jennifer Salmon Melton, author of Pink Sky at Night, a remembrance of her father’s battle with lung cancer
and also on board to help make the Warrior Wave bigger than anything Washington has ever seen is Jennifer Stauss Windrum, the leading light of WTF Lung Cancer, who you’ve heard me sing out about here before.
You on the bus? You better be!
COME ON!!!
From the “Who knew?” desk here at C4C Enterprises
Posted by: | CommentsI read a lot. I read a lot of healthcare-tech stories, since what will save healthcare in the US (and everywhere else) is technology that eases and facilitates communication between clinicians and patients, clinicians and clinicians, and patients and patients.
A virtuous cycle of open communication, where individual patient data is secure from viewing by anyone who isn’t the patient or a clinician directly involved in the care of that patient. Where payers have to get permission to see patient health and treatment data that they’re not actually paying for.
One of the outlets I read pretty consistently is Fierce Healthcare and Fierce Health IT. The FierceMarkets media network has a pretty deep bench on a variety of topics, and I personally trust media outlets who are transparent about what they do, why they do it, and who’s doing it for them. As opposed to, say, anything that Rupert Murdoch has a hand in.
But I digress (I am REALLY good at digressing). On to the “who knew?” portion of our program:
Who knew that patient satisfaction was linked to a smooth billing process? Actually, I’m betting that most patients know this. The people who still don’t really understand this are payers and many hospitals. There’s hope, though, as long as they actually pay attention to survey results like this.
Who knew that working long hours led to a greater incidence of medical errors? Talk about breaking news! Not. Anyone who’s ever pulled an all-nighter knows that your IQ falls in direct proportion to the number of hours you’ve been awake. Most of us stopped pulling all-nighters once we were out of college. For doctors and other medical professionals, not recognizing that they become dumber than a bag of hair once they’ve been on the clock for more than 12 hours is the biggest mistake they can make. And the hospital schedules that require them to work these kind of shifts? Dumber than a bag of hair as well.
Who knew that making patients sign gag orders was a bad idea? The Medical Justice League .. um .. Medical Justice *Services* provided doctors and hospitals with blanket gag orders that they were to require patients to sign, saying that they wouldn’t make any negative comments online about the practice/hospital/whatever. I’m all for full-disclosure, in both directions, when it comes to healthcare services. Or any other services, for that matter. However, requiring what’s essentially a surrender of one’s 1st Amendment rights is … crazy? Dumb? Actionable? All of the above, I think.
What did YOU discover in the “who knew?” healthcare category this year? Comments are open – let ‘er rip!
DNA: it’s not just for cop shows any more
Posted by: | Comments
“It’s in my DNA.”
You hear people say that all the time about something they love to do, a passion, an attitude.
There are things that actually are in your DNA that could save you money, and even save your life. Those things are the P-450 enzymes CYP-2C19, CYP-2C6, CYP-2D9 - pay attention, there’ll be a test later – which can predict your response to a wide array of drugs. Statins, blood thinners, anti-anxiety meds, anti-fungals, anti-depressants, antihistamines, beta blockers, and more – in all, about 50% of the pharmaceutical menu.
So why isn’t this being offered at every doctor’s office and pharmacy throughout the land?
I’ve asked this question in arenas as diverse as women’s health events and healthcare industry conferences, and have gotten a combination of responses:
- Really?
- Physicians don’t know enough about it.
- Patients don’t know about it.
- Does insurance cover it?
The answers to those, in order:
- Yes.
- Here’s a link.
- Here’s another link.
- Yes.
On the insurance question: even if you don’t have insurance, the test itself only costs about $400. And you only have to have it done once. Unless you wind up in a Fukushima-level radiation accident or have massive radiation treatment for cancer.
A question: why isn’t pharma, which is so good at saying “ask your doctor about [insert name-brand drug here],” trumpeting DNA drug-response testing? That approach wouldn’t impact their bottom line negatively, even if it works out that some patients need less of the standard dosage of a drug. Because there will be plenty of cases where the standard dose of that same drug won’t be enough for someone else.
Another question: why aren’t health insurers pushing this? They can save money with wider use of DNA drug-response testing, because over- and under-medicating leads to poor outcomes. If you get more of a blood thinning drug than you need, that could have dire consequences. As could not getting enough of the same drug. The right dose, right from the start, saves money that would have to be spent on hospitalizations due to the wrong dosage.
Doctors do know about DNA drug-response testing, but it’s not on the standard order set. Yet. It needs to be, if only to ensure better outcomes. Which is the whole point of healthcare, isn’t it?
There are a number of companies offering DNA drug-response testing, more than enough to make testing available to anyone who wants it. There’s one that’s headquartered right down the road from me: Genetworx.
If you’re a doctor or nurse practitioner, start telling your patients about it, and keep test kits in your office.
If you’re a pharmacist, stock test kits and reach out to the doctors you fill prescriptions for to tell them the tests are available at your pharmacy.
If you’re a health plan/benefits administrator, let everyone you cover know that testing is available, and encourage the providers – doctors, nurse practitioners, pharmacists – on your list to start using DNA drug-response testing as a must-do step when they’re prescribing a new drug for someone you cover.
It seems really simple to me. Doesn’t it seem simple to you?
That logic thing. It’s in my DNA.





I spent a day last week at Rutgers University in the company of some heavy hitters in mobile healthcare. I’ll be posting a full report soon on
The concept of mobile health and mobile medicine is enticing. “There’s an app for that” when applied to managing a chronic condition like diabetes, or navigating cancer treatment, sounds like real 21st century healthcare, doesn’t it?
Let’s not be turkeys this Thanksgiving.




